Retrieved from NewspaperSG.2. The Straits Times, p. 3. bubble tea popularity statistics singapore; how many bubble tea brands in singapore; Bubble Tea Popularity Statistics Singapore . Liu Han-Chieh, owner of tea house Chun Shui Tang, claims to have invented the beverage in 1983 after being inspired by seeing coffee served cold in Japan. We know it's a hassle to switch browsers but we want your experience with CNA to be fast, secure and the best it can possibly be. Vietnam is ranked third with US$362 million, with Singapore fourth atUS$342 million. However, Europeis expected to grow with the highest CAGR throughout the forecast period, owing toaggressive advertising and celebrity brand endorsement and increasein the awareness of bubble tea in theregion. Number of bubble tea outlets in Singapore in 2019, by brand [Graph]. However, it was only in 2001 that bubble tea became phenomenally popular. There are six official types of bubble tea. The number of bubble tea shops grew to at least 5,000 by 2002. "Yet, few players have managed continuous profitability at a large scale." It cited. Furthermore, the increasing working class population in developing countries paired with rising shopper health consciousness is supporting the market growth. In addition, aggressive advertisements and celebrity end orsements have also helped the global market to pave its way toward growth. October 22, 2019. Retrieved from NewspaperSG.5. Bubble Tea Popularity Statistics Singapore DOWNLOAD: https://tinurll.com/2iwiym bubble tea popularity statistics singapore 28d79c4b43 Reallusion CrazyTalk Animator 3.12.1719.1 MAC OS X Download Harry Potter ATOTP Apun KaGames exe Oceane Dreams Sets 14 18 MediaHuman YouTube Downloader 3.9.8.19 (0901) [artc Like Repost Share The consumption of black tea is highly promoted due to its strong antioxidant, anti-aging, and anti-diabetic properties. The bubble tea industry was valued at $2.2 billion in 2019. All rights reserved. 14. The nostalgic flavour of Uncle JiaJia liang teh has now taken the form of bubble tea! I have feedback on this infopedia article: Bubble tea. The Straits Times, p. 30. Consuming Singapore: The obsession with bubble tea Bubble Tea Popularity Statistics Singapore - Coub A global addiction. Use Ask Statista Research Service, The question asked was as follows: "Below are a list of factors that are important when choosing to purchase beverages. On Deliveroo, bubble tea is the most popular item in its beverage category, with users ordering 385,000 cups in 2018. The global bubble teamarket holds a substantial scope for growthduring the forecast period. Fruit-flavored bubble teas account for the largest percentage of bubble tea consumed at 37%. 7. The key players in the industry receiving high levels of popularity and response from customers are franchising their businesses into different locations. Thailands consumers take top spot for consuming six cups of bubble tea per person per month, followed by the Philippines with an average of five cups. [Online]. The Middle East & Africa showcases a slower growth as pearl milk tea is consumed as a social drink or as a gesture of hospitality. Bubble tea shops, or Boba tea as it is frequently called in America, can be found in almost every major city across the country. Bubble Tea Market Size, Share, Growth, Sales | Forecast, 2027 The data offered to us was exactly what we were looking for. The challenge, as usual, lies in execution and the ability to build (and of course, maintain) a defensive moat along the way.. Show publisher information Which is the leading segment based on the product type in the market? Retrieved from NewspaperSG.15. Ho, M., & Boey, D. (2001, June 29). Liu Han-Chieh, owner of tea house Chun Shui Tang, claims to have invented the beverage in 1983 after being inspired by seeing coffee served cold in Japan. Brands such as CHATIME and Bubbolitas established their first production units of boba drinks in 2009, and since then, the market has witnessed a growth trajectory. Though there are high margins, bubble tea is a low-differentiation game with easily replicable products and a challenging supply chain, he said. With shops all around the world in many major cities, its easy to indulge your bubble tea craving when you want to! "Number of Bubble Tea Outlets in Singapore in 2019, by Brand. 6. The Straits Times, pp. The bubble tea market in China is estimated to have an annual turnover of US$20 billion, saturating and hyper competitive.. The key players alsorelyon product launch to improve their product portfolio and stay relevant in the global market.The key players profiled in thereport include Bobabox Limited, Bubble Tea House Company, Cuppotee, Fokus Inc., Gong Cha, Lollicup USA, Inc., Sumo's (M) SdnBhd, Ten Ren's Tea Time, The Bubble Tea Company, and Troika JC. Bubble tea is a beverage originating from Taiwan comprising tea with fruit syrup or milk added, and then shaken. Right on cue, eight bubble tea establishments in Singapore have launched new drinks. Bubble tea, also known as Boba or Boba tea, is rapidly becoming one of the worlds favorite beverages. The Straits Times, p. 15. Coffee and tea are the most consumed as well as socially accepted nootropic beverages across the world, and many consumers are highly dependent on such caffeinated drinks before starting their day. Here is the history of bubble tea in Singapore. The pandemic served as a natural selection process as many stores shut down. [ 2023 to 2030 ] Bubble Tea Market Size - MarketWatch Bubbling over. Bubble tea is a beverage originating from Taiwan comprising tea with fruit syrup or milk added, and then shaken. (2002, January 13). "Number of bubble tea outlets in Singapore in 2019, by brand." The first bubble tea shop was Bubble Tea Garden in Marina Square, owned by Ann Chew. Presently, themarket is moving toward growing stage and is expected to garner steady growth in major markets, which include the U.S., Germany, China, India, and Brazil. I believe its because of the level of sugar [in the drink], she said. Bubble tea can be found on every continent today, except for Antarctica, of course! Boba tea is creating a buzz among individuals worldwide, owing to its growing appeal and novelty. Most bubble tea recipes contain a tea base mixed with fruit or milk, to which chewy tapioca balls (known as bubbles, pearls, or boba) and fruit jelly are often added. You need at least a Starter Account to use this feature. And if you have a sweet tooth, its SO GOOD. 2. Please do not hesitate to contact me. Bubble tea is extremely high in calories. The current valuation of the market is US$ 2.50 billion in 2022. It comes with the additional cost of $2500.00 contact sales. These measures are part of efforts to help consumers to make more informed, healthier choices,Health Minister Ong Ye Kung said. The industry shows no signs of slowing down, and in fact, appears to be growing exponentially with every passing year. Junction. 87% of American millennials drink tea, including bubble tea. These latest product ranges further act as a marketing strategy to attract a vast consumer base worldwide. These pearls, that looks like dark bubbles, give the tea its name. In 1987, a staff member had the idea of adding fen yuan (sweetened tapioca pudding) to her tea, resulting in the creation of the bubble tea pearl.2Introduction in SingaporeBubble tea was introduced to Singapore in 1992. To use individual functions (e.g., mark statistics as favourites, set Are you interested in testing our business solutions? Bubble tea has emerged as a cultural icon for the world and symbolizes Taiwans food innovation to promote its existence amidst the food service industry. If you are an admin, please authenticate by logging in again. Dr Emily Ortega, head of the Psychology Programme at the Singapore University of Social Sciences, said that bubble tea is "very much a social experience for many people". ", Nielsen, Important factors when considering a bubble tea purchase in Singapore in 2020 Statista, https://www.statista.com/statistics/1112472/singapore-bubble-tea-consideration-factors/ (last visited May 01, 2023), Important factors when considering a bubble tea purchase in Singapore in 2020 [Graph], Nielsen, February 11, 2020. The hidden sugars in bubble tea, Confessions of a bubble tea addict: Not good for me, but it's been good to me. The emerging players in the Bubble Tea Market are Bubble Tea Supply Inc., ChaTime, CoCo Fresh, Quickly, Kung Fu Tea, Boba Loca, Happylemon, Share Tea, T Bun International, Fanale Drinks, Grand Chainly, and Huey-Yuhe Enterprise. https://www.grandviewresearch.com/industry-analysis/bubble-tea-market, https://foodinstitute.com/focus/survey-millennials-gen-z-big-fans-of-bubble-tea/, https://youthinsight.com.au/brands/more-girls-aware-of-bubble-tea-than-boys/, https://www.cnn.com/travel/article/taiwan-bubble-tea-origins/index.html, https://www.duluthnewstribune.com/8-things-you-might-not-know-about-bubble-tea-and-other-unexpected-holidays-this-week, https://www.fortunebusinessinsights.com/industry-reports/bubble-tea-market-101564, https://www.organicfacts.net/health-benefits/herbs-and-spices/bubble-tea.html, https://chinamarketadvisor.com/what-is-boba-and-why-is-it-so-popular/, https://theaseanpost.com/article/southeast-asias-bubble-tea-craze, https://www.worldteanews.com/Insights/millennials-and-gen-z-drive-21st-century-tea-preferences, https://www.honestfoodtalks.com/bubble-tea-flavors-boba-toppings/, https://www.healthline.com/nutrition/boba-cancer, https://mtalvernia.sg/education/whats-in-my-bubble-tea/, Tea thats infused with milk or another liquid, Artificial sweetener like stevia or sugar (more on this below), Special straws designed to make the best bubbles possible. Single User License, Five User License & Enterprise User License. Teens use tea house notice board to talk to each other. Businesses that sell bubble tea (including those that serve other drinks, such as coffee and smoothies) face a lot of competition since there are many places where customers can find the same drink. According to NCBI, healthy and natural ingredients such as green tea help in preventing weight gain and also in inducing weight loss when consumed regularly. SINGAPORE: Bubble tea lovers in Southeast Asia spend US$3.66 billion a year on the beverage and similar new tea drinks, with Singapore having the highest spending power despite its smallest population among the region's six key markets. The beverage has experienced a few resurgences in popularity, such as in 2007 and 2011.11 There were more than 10 chains and 500 outlets selling bubble tea in 2011. Because of the popularity and groundbreaking response from the customers, the businesses in this market typically franchise into different locations. The campaign will be extended due to the tremendous profit achieved, which motivates the company to broaden its product offerings and brand position. This segment is expected to grow significantly throughout the forecast period due to its high nutritional value as compared to other flavors, the high popularity of tea-based fruity beverages, and high consumer preference. They are made from cassava starch, a common ingredient in Brazilian culture, and they take time, effort, and skill to make properly. This beverage has undergone a few waves of popularity in Singapore. Such initiatives further support the immense growth opportunities for the companies. The Straits Times, p. 8. 12. The bubble originally referred to the froth created by shaking the drink, though now it is also understood as referring to the pearls that are added. Moreover, higher expenditure of consumers on healthy beverages adds to the popularity of bubble tea in theregion. Get detailed COVID-19 impact analysis on the Bubble Tea Market. This article was first published on 27 December, 2019. diabetes, heart disease, stroke and cancer. One can order the teas plain, or with milk or various fruit extracts, including plum, lemon and passion fruit among other flavours. Singapore: bubble tea outlets by brand 2019 | Statista Additionally, they can be ordered with fruit or boba, both of which are high in added sugar. In addition, due to the presence of artificial preservatives in bubble tea, consumers are changing their preference toward organic beverages, which hampers the growth of the global bubble tea market. For those looking to cut back on sugar, bubble tea may not be the best choice. In, Nielsen. Thank you for contacting us, our sales representative will get in touch with you shortly! The two most popular varieties are bubble milk tea with tapioca and bubble milk green tea with tapioca. In the United States, 95% of women have tried bubble tea versus 81% of males. 9. Number of bubble tea outlets in Singapore in 2019, by. Porters five forces analysis highlights the potency of the buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplierbuyer network. Expanding Range of Products to Target Younger Individuals to Boost Growth. Bubble tea also contains high sugar content, according to a study conducted by students at the Applied Food Science and Nutrition diploma course at the Temasek Polytechnic in Singapore. According to a recent study, the bubble tea industry is expected to grow by almost $2 billion to a whopping $4.3 billion by 2027. If you have an adventurous palette, we highly recommend trying as many different flavors as you can to find the one that will be your favorite! Malina Malkani, a media spokesperson for the Academy of Nutrition and Dietetics in the United States (US) said that bubble tea is a high-calorie drink with little source of protein or fibre. (Photo: iStock). Theres a lot more to bubble tea than meets the eye, and weve discovered all of the reasons that its a global favorite. Today, millennials, zennials, and gen z account for the vast majority of the countrys bubble tea consumption. The bubble tea market was valued at $2.4 billion in 2019 and is estimated to reach $4.3 billion by 2027, registering a CAGR of 7.80% from 2020 to 2027. The bubble tea industry is enormous and accounts for one of the fastest-growing food markets in the world today. Chinese brands that have made their way into Southeast Asia include Mixue, Chagee and HEYTEA, all of which have outlets in Singapore. Bubble milk teas surge in popularity is mainly attributed to taste, affordability, and the rising reinvention of the basic tea recipe. Register in seconds and access exclusive features. Although there are plenty of bubble tea flavors to choose from, fruit teas tend to be the most popular. To get the sample of bubble tea market report, click on the link (Please paste the link here). Its iced or hot black or green tea mixed with chewy tapioca balls that are often flavored. All these aspects necessitate the manufacturers to develop premium quality teas by keeping the consumer demands in mind. Aqilah, a consumer in Malaysia, used to buy bubble tea at least twice a week. Important factors when considering a bubble tea purchase in Singapore in 2020 [Graph]. Currently, you are using a shared account. About | Privacy Policy |Contact | Advertise | Support. Low, F., & Lee, H. M.(2011, March 27). Bubble tea was introduced to Singapore in 1992. . A bubble tea. Cassava flour itself comes from the cassava root, which is native to South America but has become a staple food in many African nations. What is the major restraint for the global market? In Asia, however, it is equally popular among men and women and is seen as a cultural phenomenon. However, the green tea segment is expected to grow at the highest CAGR throughout the forecast period, owing to growth innumber of health conscious consumers worldwide. Please create an employee account to be able to mark statistics as favorites. Required fields are marked *. Malaysia, Singapore, Vietnam and Indonesia consume three cups per person per month. A typical serving of bubble tea at a chain might cost $3 to $5 for a 16- to 20-ounce cup. For instance, in April 2020, a bubble tea company Chatime launched oat milk-based tea, such as Grass Jelly Roasted Milk Tea and Chatime Pearl Milk Tea, for lactose intolerant consumers. Global Opportunity Analysis and Industry Forecast, 20202027. Arlina Arshad. statistic alerts) please log in with your personal account. Countries in North America are gradually increasing the consumption of this tea owing to the growing popularity of tea-based drinks. What may surprise you though is the amount of sugar! In-depth analysis and the bubble tea market size and segmentation assists in determining the prevailing bubble tea market opportunities. Bubble tea everything: The latest bubble tea trends in the market A file photo showing cups of bubble tea. (2002, January 13). Due to the COVID-19 pandemic, the global Bubble Tea market size is estimated to be worth USD 8062.1 million in 2023 and is forecast to a readjusted size of USD 27780 million by 2030 with a CAGR of . Retrieved from NewspaperSG.10. Momentum Works founder and CEO Li Jianggan said the bubble tea market is fragmented, with enough room for larger and smaller players to co-exist and flourish. Survey: Millennials, Gen Z Big Fans of Bubble Tea Trending is a good marketing strategy. Which region held the highest share in the global market? (February 11, 2020). "Market Intelligence that Adds Flavour to Your Success", Region : Global | Format: PDF | Report ID: FBI101564. Retrieved from NewspaperSG.13. 8 New Bubble Tea Launches In Singapore 2022 - GirlStyle Singapore For instance, the base ingredients required for the preparation of black or green tea are exported from India, but due to the imposed regulations, companies were unable to process the demands of the manufacturers. Nielsen. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); We're Soocial, a leading branding agency with a passion for creating memorable names and internationally-renowned brands. Gong Cha, for instance, was founded in 2006 in Taiwan. In some instances, a hot version of the tea is also available. You need at least a Starter Account to use this feature. For better delivery of our new release, Please help us undestand your interest Industry and Frequency that you prefer to get the new releases. Extruding the tapioca into these small balls is difficult work. Chief operating officer ofqlub,Sik Hoe Yong, noted that many young people in Southeast Asia want to open bubble tea shops someday. By base ingredient, it is divided into black tea, green tea, oolong tea, and white tea. The Straits Times, p. 73. As soon as this statistic is updated, you will immediately be notified via e-mail. The beverage is now considered a mainstay due to its unique formulation. The United States and Australia were both introduced to bubble tea in the mid-1990s, and it has been growing in popularity ever since. By flavor, the market is classified into coffee, fruit, chocolate, original, and others. The other players operating in the global bubble tea market are Bubble Tea Supply Inc., ChaTime, CoCo Fresh, Quickly, Kung Fu Tea, BobaLoca, Happylemon, Share Tea, T Bun International, Fanale Drinks, Grand Chainly, and Huey-Yuhe Enterprise. Not only that they were very responsive and dealt with all my questions very quickly but they also responded honestly and flexibly to the detailed requests from us in preparing the research report. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). Although people of all ages frequently enjoy bubble teas across the globe, younger people tend to drink them more frequently. Now, there are bubble tea shops everywhere, and many companies have started to offer other bubble tea treats in the form of desserts to expand the marketplace. Chewy tapioca balls or pearls are often added as well, giving rise to the need for extra large straws when drinking the beverage. The size of the global Bubble Tea Market in 2019 was $2,407.6 million. The Straits Times, p. 10. Bubble tea is a beverage originating from Taiwan comprising tea with fruit syrup or milk added, and then shaken. Bubble Tea Market Outlook (2022-2032) [324 Pages Report] The global bubble tea market is projected to have a rapid-paced CAGR of 8.8% during the forecast period. Introduced to China in the early 1990s, it quickly became one of the most popular drinks in the nation. The study also highlighted that pricing is not the only factor that affects customers purchasing decisions. Bubble tea | Infopedia - National Library Board The region is witnessing a cross-cultural food consumption trend, and the growing health and wellness approach is also expected to boost the growth. According to the bubble tea market analysis, based on base ingredient,the black tea segment generated maximum revenue in 2019 and is expected to continue this trend throughout the forecast period. How Much Is the Bubble Tea Industry Worth. We use cookies to enhance your experience. While consumers in Singapore are more health conscious, its not the same across other markets, it added. There was a 3,000% increase in the amount of bubble tea orders in Southeast Asia in 2018. Among various flavors, the fruit flavor is more popular, and this segment dominated the market in 2019. Last week, it was announced that Singapore will soon require food and beverage outlets to include nutrition labels on their menus to indicate drinks that contain higher levels of sugar and saturated fat. On the contrary, introduction of various new flavors and blends and high demand among young population for a variety of teas are expected to provide lucrative opportunities for the market expansion.The bubble tea market has been segmented on the basis of on base ingredient, flavors, component, and region. Young people between ages 20 and 29 are interested in bubble tea. Bubble Tea Market Demand to Surge with Rising Popularity of For instance, in April 2022, U.S.-based start-up Bubluv Inc. launched tapioca starch and konjac-based boba tea in three flavors, black milk tea with tapioca pearls, matcha soy latte with tapioca pearls, and oolong guava with tapioca pearls. You can only download this statistic as a Premium user. Get insights on topics that are crucial for your business. The Tea segment in Singapore is projected to grow by 2.16% (2023-2025) resulting in a market volume of US$807.70m in 2025. . Thanks for sticking with me in this huge post. Fruit-flavored bubble teas account for the largest percentage of bubble tea consumed at 37%. Bubble tea (also known as pearl milk tea, bubble milk tea, boba juice, boba tea, or simply boba) is a Taiwanese tea-based drink invented in Tainan and Taichung in the 1980s.