The campaign not only recognized these contributions; it honored them. Dara delivers a keynote on how to persist & lead at LinkedIn's TransformHER, the premier conference for professional Black & Latina Women in technology looking to build stronger relationships and advance themselves. There used to be a time when brands and businesses sold products and didn't comment on anything outside of the day-to-day business. A few brands, like NordicTrack and Nautilus, also competed directly with Peloton, offering more affordable takes on bikes, ellipticals and treadmills. Growing up in Nigeria, Dara Treseder didn't dream of being a marketing leader. And you cant do that in a vacuum. All these and more, are the reasons why this wedding has pulled so many eyes, apart from the fact that a marriage begins today. At times when I need to just think and not be distracted by anything else, and I go for a walk with my Moleskine, write down my thoughts, and reflect on thoughts Id previously written. CHIEF MARKETING OFFICER BOARD MEMBER INVESTOR WIFE + MOM. The first thing I would say is to seek out opportunities that create other opportunities. 10. We use data-driven decision-making to help position our investors for the successes and risks they hope to achieve. Planet Fitness stock has shrunk 22.6% in the past month and 38.4% since January. It's showing up as the fullest leader that I can. With the HBCU partnership, we gave digital memberships to students at 10 HBCUs. "!==a&&k.push(a)});c=k.join("/"); She's a marketing leader whose time at GE, Apple, and Goldman prepared her for the challenge of a lifetime: putting a B2B tech brand on the map in a mainstream way, virtually overnight. Pregnant singer ushers in bride at a strangely unique wedding May 2, 2015 5:31 PM Nigerian pop star and mum-to-be, Tiwa Savage ushers in Dara Johnson at her wedding to William Treseder, taking place today at the Grand Banquet Hall, Civic Center, V.I Lagos. ** Correction (9/29 at 1:36PM): Dara Treseder was never the Chief Marketing Officer at Peloton. Making wealth creation easy, accessible and transparent. I felt like I was there, but I also felt that there were things that I still needed to learn. Sometimes I'm a little out of balance, but I'm going to have overall harmony. And we recognize the power of empowering those communities. CEO Barry McCarthy, who came to Peloton after tenures at Spotify and Netflix, has pushed for massive changes to revive the drowning company. Marie Claire is part of Future plc, an international media group and leading digital publisher. Treseder has already hired Ryan Reynolds Maximum Effort as a creative partner, having worked with the agency while at Peloton. I don't want this to come across wrong. These results showcase just how highly consumers value their health in the pandemics aftermath and what theyd be willing to give up to keep working out. "readystatechange - "+document.readyState;"complete"===document.readyState||"loaded"===document.readyState? In the past, Pelotons marketing and advertising was really focused on the products and the services we offered, and that made sense because back then we were disrupting an industry. DT:Everything we do at Peloton is centered on improving the lives of our members. Treseder, the chief marketing officer of the 3D-printing company Carbon, will join Peloton as senior vice president, head of global marketing and communications. As SVP, she oversees all of the company's marketing efforts. I'm proud that what we're doing as marketers is simply amplifying the great work that's being done, as opposed to performative virtue signaling. Forbes has recognized Autodesk as one of the World's Top Female-friendly Companies. I didnt know about another Black woman until recently, when Rosalind Brewer was named CEO of Walgreens. She replaces Carolyn Tisch Blodgett, who left in May, and will oversee brand marketing, consumer insights, communications, and creative. Every challenge is an opportunity to learn, grow, and discover better ways to serve our members. :[eE][+-]?\d+|)/g; if(a===document||!0===h(a,d)){var l;l="function"!==typeof a.getAttribute? I seek harmony. One of the biggest changes Treseder says shes seen in her career thats taken her from Goldman Sachs and Apple to CMO roles at GE Ventures and the 3D printing company Carbon has been the role people expect brands to play in our world. In fact, its the last thing theyd compromise during a potential recession, behind socializing, drinking and even their daily caffeine rush. I was always a very driven child, and my mom nurtured that. Treseder, whose last day will be 4 October, first joined Peloton in 2020 after stints at high-profile firms like Goldman Sachs and Apple. Zwift also gained notoriety during the pandemic as a gamified cycling platform that pitted user avatars against other racers on a virtual course. Heres how it works. Dara Treseder is a Senior Vice President and Head of Global Marketing & Communications at Pelotonthe leading interactive fitness platform. I like to ask myself, How are other people receiving what's going on? Through the Interpersonal Dynamics course at the GSB, I really got to understand how people saw me. And that's what I have tried to do. (b=f,c.exec()):d(42)},isRun:function(){return a}}}function h(a,b){function c(a){setTimeout(function(){b(a)},0)}for(var d=[],f=0;fReimagine: A conversation with Dara Treseder, SVP and Head - LinkedIn Co-founder and Chief Legal Officer Hisao Kushi put in his notice to exit 3 October, while Chief Commercial Officer Kevin Cornils stepped down as of last week. Im just Black, and thats the reality of being Black in America. Dara Treseder is a chief marketing officer with expertise in building and leading high performing global marketing, communications, and commercial organizations. A variety of streaming services cropped up as popular alternatives, varying across price points and portability. Whats a marketing campaign you wish youd thought of and why. SVP, Head of Global Marketing and Communications, Peloton. kropka: { They're brilliant. In the last few weeks, the company has parted ways with multiple high-level executives, including Treseder. How can I help make this a reality, where Black women are in positions of power and are able to lift up our communities? She is an alumnus of Harvard University [5] and of Stanford Graduate School of Business, where she obtained an MBA in 2014. P&Gs Thank You, Mom campaign. The wedding which is taking place as we speak, spots guests of mixed races all coming together to celebrate the happy marriage between the couple, spotting Aso Ebi looks in green lace. 9. Clammy high-fives and grunting gym bros were replaced by tagging fitness influencers in sweaty selfies, live feed comments and other digitized socializations. Dara and her husband documented their multicultural wedding to celebrate and promote interracial love and marriage. I'm intentional and clear on the goals I'm trying to accomplish and even when I fall short I dont give up., Treseder joined Peloton in August, entering as one of its top marketers after a period of explosive growth for the brand fueled by a pandemic-inspired makeover to how we approach fitness. In today's live edition of Remotely, Autodesk CMO Dara Treseder discusses brand building and why her design-and-make software company is taking a big bet on marketing despite the shaky economy with Ad Age Senior Reporter Lindsay Rittenhouse. Dara joins Carbon from General Electric (GE), where she served as chief marketing officer for GE Ventures and GE . This is something I've been working on since when I first became a C-level executive as a CMO of the GE business innovation center. PU: "e8fb7a77-a6a1-52d7-8a43-c309c26aec8b" !1:s.isLoad(a)},!1,33);t(r,"toUrl",function(a){if(u(a))return s.resolvePath(a, FINDING BALANCE AS A DUAL-CAREER COUPLE REAL TALK WITH THE TRESEDERS - UNEDITED. Published on December 14, 2021. Credit: Peloton Watch the broadcast. Sinking profits didnt help; in Pelotons last quarter, it reported a $1.24 billion loss, its sixth straight decline in a row. Peloton's Head of Marketing Dara Treseder: Everything a - LinkedIn I think that there is a nice combination of business, tech, and culture. But your bonus is zero. It's important to be clear what matters most to us and why. Im able to bring everything that I have to offer to this position, which is wonderful, because I know that as a Black woman, people dont always get those opportunities. Do I say this? I would have a better understanding of how to lead. "",!0);d(26)},!0,35);t(F,"ring-amd",{},!0,37);t(r,"isBrowser",!0,!0,38);t(r,"specified",function(a){return null!==s&&s.isSpecified?s.isSpecified(a):!1},!0,39);(function(a,b){function d(b){function e(){var a=b.getAttribute("data-amd-preload");return u(a)?a.split(","):[]}function c(){var a=b.getAttribute("data-timeout-start");return 0Peloton Appoints Dara Treseder To Lead Its Marketing Efforts Worldwide In this View From The Top, Chisom Obi-Okoye, MBA 22 sits down with Dara Treseder, SVP, Global Head of Marketing, Communications & Membership of Peloton to discuss performative action, the idea of connected fitness, and why the journey of being a founder is not linear. Embed. From greener buildings, to cleaner cars, to award-winning TV shows, movies, and games, Autodesk software is enabling over 100 million people build a more sustainable, resilient, and equitable world. But with memberships starting at just $10 a month, Planet Fitness offers enormous value for people who cant afford to pay through the nose to maintain their health with an expensive membership or home equipment. Very Interesting profile. Dara Treseder But since those early years, Peloton and our community have really grown significantly. dlApi = Object.assign(dlApi, { She also previously worked on marketing teams at Apple and Goldman Sachs, and was featured on Forbes CMO Next 2018 list, which features 50 top marketers that are redefining the CMO role. Dara Treseder's email & phone number - Chief Marketing Officer at [5], Having worked in executive roles at Apple and GE, and as chief marketing officer at Carbon, she joined exercise equipment company Peloton as SVP and head of global marketing and communications in August 2020. Dara Treseder is a people-person. MBA, Stanford Graduate School of Business, 14, AB in African American Studies, Harvard University, 10, Chief Marketing & Communications Officer, Carbon, Chief Marketing Officer, GE Business Innovations & GE Ventures, Big-Data Initiative in Intl. Treseder appreciates that Peloton has committed to being an anti-racist company and that her Stanford education gave her the tools to successfully navigate the corporate sector. I would perform in my local community theater and maybe even teach there. Even in my wildest dreams, I didnt imagine I would be where I am, doing what Im doing, she says. The influence of the worlds largest interactive fitness company has grown exponentially during the COVID-19 crisis, when gyms have largely been closed and the public has turned to Pelotons virtual workout sessions for motivation. 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