Were trying to change the world, and change the music industry, Lyrical Lemonades executive producer Sal Tarantino promises, echoing his leader. Bennett and Montanez take pride in Lyrical Lemonades continued coverage of unknown artiststhey get just as much attention as rappers name-checked in glossy magazines. Headliner Ugly God has parlayed his millions of Soundcloud plays into mainstream visibility, and in June the Houston rapper became one of ten MCs selected for XXLs annual freshman class issue. naar 1.1K Likes, 36 Comments. And Bennetts relentlessness has impressed Chicago rapper Femdot, one of Montanezs clients: That man Cole, he never sleeps, he says. Sie weiterhin diese Meldung erhalten, informieren Sie uns darber bitte per E-Mail Si continas viendo este mensaje, At first, I was so happy. verdade. People dont understand that he might be on Instagram in the Dominican Republic, goofing around, but when he puts his phone down, hes in the hotel room for 12 hours working on an edit., Bennett is the type of person who has a habit of saying he wants to change the world, but he manages to say it in a way that doesnt sound corny. Amazon.com: Lyrical Lemonade When I got there just before ten, a thick layer of haze hovered above the roughly 1,400 fans packed into the hallin retrospect Im sure it was mostly weed smoke, but my first thought was that the humidity in the room had literally formed a cloud. Its 2 p.m. on a Thursday afternoon at the Lyrical Lemonade office in Chicago, and a wild game of basketball has broken out in the aging warehouse space. While the blogs purpose was to promote and connect with Chicago area rappers, it eventually evolved into something greater. And Im already working on a lot of those things right now. Lyrical Lemonade is moving into a larger office space this year, which will expand its video production capabilities, but, perhaps more importantly, it will provide additional room for any other ideas he may cook up. When I got to a point where I was making money off it, and I was able to make a living off it, I made a promise to myself that Id always keep the passion first and Id never prioritize the money aspect over the passion behind it.. excuses voor het ongemak. The relationship between Lil Yachty & Lyrical Lemonade has been a powerful one over the years, and today, Cole + Yachty teamed up for their latest classic "Strike (Holster)" watch now LATEST INTERVIEWS Lev UFO: The Lemonade Stand Interview ElliotMontanez March 9, 2023 Wallice: The Lemonade Stand Interview ElliotMontanez February 20, 2023 First song? Creating songs is something Ive always done. I felt like I needed to uphold this idea of what people thought about me and my work. Coles videos are unique and visually enjoyable. Australia. Since 2015 hes filmed free public cyphers in parks and on beaches, inviting anyone who feels like it to rap a cappella in front of his camerahes been uploading the series to his YouTube channel under the running title Chicagos Biggest Cypher, Ever. The fifth installment will be this fall, but given the growth of Lyrical Lemonades following, Bennett expects a crowd so big that hell have to think carefully about a location. Stormy weather put a brief damper on Lyrical Lemonade's Summer Smash Festival in Douglass Park on Saturday. las molestias. Disculpa It found a gap between what was attracting media attention and what local hip-hop heads wanted to hear, and it made that space its niche. The Summer Smash 2023 Set to the tune of addictive, melodic production [] As soon as he got his drivers license, Bennett got in a routine of making the hour-long trip to the city every weekend. The 90s and early 2000s. He takes on any job necessary at the company: administrative work, booking video shoots, creating. I dont ever really want to grow up. Payment Plans Available. Just do it," writes Lyrical Lemonade in the description. Disculpa He also had a lot to say about Lyrical Lemonade. By 2020, it will extend to three days, but one thing about Summer Smash will stay the same: it will always be a Chicago event. On the other side of the office, as he launches basketballs at a plastic hoop, Bennett makes plans with a photographer about a coffee table book. Jobs. I just feel like a kid, and Im happy. It was all happening right in front of your eyes, and it was the craziest thing.. los inconvenientes que esto te pueda causar. He first put the idea out in the world during an interview, and immediately started receiving calls from people in the beverage industry who wanted to help him make it happen. Si vous continuez voir ce Cole Bennett Is the Hip-Hop Video Director That Can Jump-Start Careers Wir entschuldigen uns fr die Umstnde. Even now that Bennett has begun working with bigger artists and larger budgets, he has still not strayed too far from his playful animations, thus solidifying his signature style a style that was originally borne of necessity, a product of Bennett trying to distract viewers from the simple setting of his videos. The two will host a pop-up experience in Los Angeles on Aug. 13 where select visitors can deck out items such as backpacks, skateboards, notebooks and sneakers in Pop-Tarts-inspired art. Pop-Tarts x Lyrical Lemonade Drop All-New Flavor | Hypebae Contact The Cole Bennett effect, as its often been dubbed, roots from two things. There have been some crazy offers there for a long time, and I just said, No, no, no, because I wanted to do it how I wanted to do it. Limitations or restrictions may apply. 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Both Bennett and Montanez seem to have made the right call. When I got signed, Warner loved the EP so much that they wanted to give it a proper roll out so it could really get its flowers before I jumped into releasing new music. Now hes booking a Lyrical Lemonade fall tour. pour nous faire part du problme. The festival is founded by concert promoter SPKRBX and media company Lyrical Lemonade, launched in 2013 by Cole Bennett, and boasted 90,000 attendees last August. Bitte helfen Sie uns, Glassdoor zu schtzen, indem Sie besttigen, dass Sie To the untrained eye, it appears that absolutely no work is getting done. Its like Ive had the keys, but I was always sitting in the back seat. Generic. Tarantino is currently one of 12 employees at Lyrical Lemonade and known Bennett for six years. Argentina. We need this city to open their arms and establishments to allow the scene to continue to thrive, he says. You write, sing, direct videos, edit, and much more. The Lyrical Lemonade Summer Smash 2023 - Spotify In fall 2014 Bennett started classes at DePaul, which brought him closer to the scene hed loved from afar. He wanted to prove to himself that he could do well. Theres been many times where [hed be] like, Even if I dont manage you, Im still gonna rock with youyoure my friend. It is rare that a director behind a lens can become a prominent figure like this, but thats exactly what Bennett has become. On the evening of Friday, July 28, while the temperature outside hung in the low 70s, the Portage Theater was an enormous steam bath. In summer 2016, after a little more than a year with Lyrical Lemonade, Montanez took over as the sites editor and administrator. All content is posted anonymously by employees working at Lyrical Lemonade. At the Summer Bash, I saw Bennetta slim white guy in a camo-green T-shirt and orange shortsseemingly everywhere I turned. Lyrical Lemonade From blogging to music video direction and artist management, Lyrical Lemonade does it all. If you spend enough time around him, youll start to believe his wildest ideas, and its clear that everyone around him has bought into his vision. In its early stages, Bennetts YouTube channel was dedicated to Chicago show recaps, local cyphers, and documentaries about the citys hip-hop scene. And this year, he finally got a chance to work with Kanye West on the video for YNW Mellys Mixed Personalities, which places the two rappers in a lush, grassy world. But he is beginning to think about his future more. Early Warnings: See which artists are coming to Chicago with this essential music calendar of upcoming shows and concertsinboxed every Tuesday. Add a Salary. As her career [] Aiutaci a proteggere Glassdoor dimostrando che sei una persona reale. Um, Hello is only an introduction so get your popcorn ready because the show has just begun. Then I had to kind of build up my own structure and break through the wall.. Type of Entity: Limited Liability Company (LLC) scusiamo se questo pu causarti degli inconvenienti. Please help us protect Glassdoor by verifying that you're a Everything Cole does and everything Lyrical does is out of love. Cole Bennett Interview - Lyrical Lemonade Empire, Indie Success - XXL Bennetts guiding principle at Lyrical Lemonade is that fun and happiness should be prioritized over everything. per informarci del problema. Payment plans available. This trend is also evident in the page views for other rappers like Lil Tecca, Juice WRLD and Lil Skies. I want to leave an impact, and I want to create a structure and a blueprint for kids to come. The inaugural day in the summer of 2018 in Chicago drew 11,000 attendees, 20,000 in 2019 and is expected to become a three-day weekend festival for 2020. A native of downstate Coal City, Montanez had already crossed paths with Bennett, though he didnt remember ittheyd played on competing high school football teams. I truly think that. His most-watched video at that point had about 100,000 views. Montanez had heard of Lyrical Lemonade before he came aboard, but he wouldnt have known enough to want to answer Bennetts call if it hadnt been for a chance meeting at Vic Mensas Chop Shop show in March 2015. Lyrical Lemonade Summer Smash organizers likewise donated at least 350 tickets to Chicago students and local residents for last year's festival, said Festival Director Berto Solorio. Aydanos a proteger Glassdoor y demustranos que eres una persona real. LYRICAL LEMONADE SUMMER SMASH FESTIVAL | 1,340 followers on LinkedIn. per informarci del problema. His YouTube channel, full of music videos that he still edits himself, has gained a reputation in the industry as one of the most reliable places to discover the next big stars in rap, and its followed by over 10 million subscribers. You'd see Vic Mensa just walking down the street. los inconvenientes que esto te pueda causar. It's a perfect party song in sound, but the element of hometown pride pushes it to the next level for any and all Chicago listeners. Summer Smast 2021 Review: The Next Great Hip-Hop Event - UPROXX Alex Wiley of Chicago collective the Village showed up, and Bennett asked if he wanted to do an impromptu performance. During a video interview with The New York Times about Lil Teccas Ransom, interviewer Joe Coscarelli asked him, When did it become a thing that every up and coming SoundCloud rapper needed a Cole Bennett video to help them take off? To which Bennett admitted that many artists see him as the one-way ticket to stardom and that he gets constant requests from artists requesting a video in the hopes of becoming viral. message, please email Lyrical Lemonade Summer Smash 2021 Festival Lineup | Hypebeast A$AP Rocky, Lil Baby and Lil Uzi Vert to Headline Lyrical Lemonade's Summer Smash 2021 Baby Keem, Lil Yachty, Gunna,. They move fast and spend their time building stuff instead of endless meetings. Thats solid.'. Then it became my life, and it became what I was doing day in and day out. He began making videos for local stars such as King Louie and Lil Bibby, as well as for the Soundcloud rappers who began breaking out this yearhis video for Ski Mask, by Miami MC Smokepurpp, hit the Web last July, four months after Hit Em Wit It. Not long after his work with Dex, in spring 2016, Lyrical Lemonade was demanding so much of Bennetts time that he sat down with his mom and one of his older sisters to talk about the idea of taking time off from school. Bennett says music videos will always be a part of his creative output, and hip-hop will remain the core of the Lyrical Lemonade universe. Lyrical Lemonade has contributed to the rise of various rappers such as Lil Pump (left) and Ski Mask the Slump God (right). Lamentamos Buru also helped Bennett film in Chicago, and in June 2013 he conducted an interview with South Holland rapper Kembe X that became the first video on Bennetts YouTube channel. West Siders Petition To Boot Riot Fest, Lyrical Lemonade And Heatwave real person. About Jobs For the Record. I was like, Im living my dreams; God chose me. Thats how I literally felt when everything was happening [in 2017]. Best of Chicago 2022About the Chicago ReaderReader Staff Reader CareersFreelance InformationContact UsBecome a memberDonate, AdvertiseSubmit/promote your eventFind the PaperSubscribeShop the Reader StoreContests/Giveaways/Promotions. Ajude-nos a manter o Glassdoor seguro confirmando que voc uma pessoa de BBB File Opened: 1/7/2020. The Lyrical Lemonade YouTube channel has over 13 million subscribers and almost 5 billion total video views. Onze Pharmacy Technician Jobs. Lyrical Lemonade doesnt do top-tier numbers on its blogQuantcast reports 27,708 unique visitors from within the U.S. for June 2017. Raw x Lyrical Lemonade Flavoured & Pressed Bud Wraps (limited Edition Ci Just about ten days ago, I was trying to find some new Chicago music when my brother Eric put me onto Ondine's phenomenal project, Drool For Lust. The most recent Lyrical Lemonade clothing collection dropped Monday, August 14, and in less than 24 hours the swim trunks had sold out. Anyone can do it. And just in a good, healthy place. After a day of work at Haight Brand, hell use a computer in the companys headquarters to edit and approve blog posts for a few hours. There, he doubled down on a mission to bring much-needed music industry infrastructure to his own city. Sometimes a Bennett-directed video can even give new rappers a leg up in popularity. Chicago fan favorite Joey Purp got the action off to a start Saturday afternoon before . Cole Bennett Net Worth 2023: YouTube Income Lyrical Lemonade - CAknowledge I didnt want to be controlled by anyone else. Suddenly, Lyrical Lemonade's scope was expanding far beyond the city of Chicago, but Bennett made a decision to stay in the city that inspired him to begin his career in the first place. Bennett has helped Buru network by bringing him along on video jobs in LA and New York. They always do new things and try new things, and they never put a ceiling to themselves. enva un correo electrnico a Se continui a visualizzare Hes the hardest-working person I know, and Ive met a lot of people who would probably claim that. It was time to take the next step in my career and it felt amazing. The company is headquartered in Plano, Illinois. @thesummersmash. Bitte helfen Sie uns, Glassdoor zu schtzen, indem Sie besttigen, dass Sie LYRICAL LEMONADE SUMMER SMASH FESTIVAL | LinkedIn I am in a position where I can help possibly make Chicago that next city, the next L.A., in terms of resources and hubs, he says, and really just make people more aware of the music culture here. I just couldnt do the shows at a certain point because I had nowhere to throw them. Its just a fun time to be around, so it was important for me to bring something like this to Chicago. Salaries. Lyrical Lemonade: What can we expect from you for the remainder of the year? Sie weiterhin diese Meldung erhalten, informieren Sie uns darber bitte per E-Mail As Lyrical Lemonade Returns To Douglass Park, Residents Prepare For Hip excuses voor het ongemak. Though he was still swimming against a torrent of homework (by then he was a sophomore at DePaul), he watched online tutorials to get the basics, drinking too much coffee and staying up even later than usual. See the complete profile on LinkedIn and discover Cole's connections and jobs at similar companies. We'll be sending you our weekly Early Warnings emails starting soon. Im coming home from classhes blowing up my phone, Bennett says. The site continues to write about local rappers with two-digit Soundcloud followings, but its also become a sort of hub for the newest wave of rising starsthe hip-hop community, not just in Chicago but around the country, is so rich in talent and evolves so quickly that in less than four years Chance the Rapper has become part of the old guard. Ci This might look like a conflict of interest, but given that the blog has no revenue and Montanez doesnt get paid to manage Femdot, its tough to persuade yourself that anything really sinister is happening. After his blog began gaining traction in the area, Cole began shooting low-budget music videos for local small artists as well as uploading live show recaps, cyphers, documents and interviews to the Lyrical Lemonade YouTube page. But because that statistic doesnt say anything about who those people are, it also doesnt say much about the sites influence or reach. Lyrical Lemonade Summer Smash lineup for 2022: Lil Uzi Vert, Post Dexter will be a rotational DL playing across the line while he develops. pour nous faire part du problme. If you would like to change your settings or withdraw consent at any time, the link to do so is in our privacy policy accessible from our home page.. They know I really like The Simpsons, so they just send me stuff, he says with an appreciative grin. Hed drive to the city to see shows with his friend Bernie Niyonzima, a childhood friend of Vic Mensas who now raps as Duffle Bag Buru. Lamentamos pelo inconveniente. And theyd all been brought together by a scrappy Chicago hip-hop site called Lyrical Lemonade for its second annual Summer Bash. Im an artist in every sense of the word and music is my vehicle. But at least at first, he concentrated on school, where he studied digital cinema and later communications. Raw x Lyrical Lemonade Flavoured & Pressed Bud Wraps (limited Edition) 11187. Lyrical Lemonade: When did you get signed to Warner? Genius calls the frontrunner for song of the summer. Lyrical Lemonade Llc | Better Business Bureau Profile Were a fast paced, ever changing, zero politics meritocracy, where people are encouraged to challenge everything around them, and focus on delivering real value rather than their job title. Its almost as if having a Bennett-directed music video acts as a co-sign of a musical artists quality. Anchoring his work around playful animation and a run-and-gun production technique, Bennett has become the most in-demand director for an entire generation of rappers. It was very well thought out, and I know that he considered everybodys feelings along the way. What you need to know about Cole Bennett, the owner of Lyrical Lemonade: Cole Bennett, a young Chicago-based video director and the founder of the Lyrical Lemonade label, is laying the groundwork for a new generation of hip-hop artists to emerge. Allan Kingdom is a favorite here at Lyrical Lemonade, and watching him grow and develop as an artist throughout the years has been an incredible sight to see. R&B always spoke to me. Cole Bennett is the founder and creator of Lyrical Lemonade and he gave A3C the inside scoop on everything Lyrical Lemonade. Our application asks about your lifestyle and health; your answers allow us to save you time and avoid offline medical exams. A video he made for Florida rapper Lil Pump, Flex Like Ouu, has accumulated more than 26 million YouTube views since it was posted in April; Pumps D Rose video, also Bennetts doing, has racked up 42 million since January. Si vous continuez voir ce Help ons Glassdoor te beschermen door te verifiren of u een persoon bent. We want to know everyones really in it for the right reasons.. Discover Companies. Aidez-nous protger Glassdoor en confirmant que vous tes une personne relle. Staten Island is the forgotten borough of the city. That spring, Chance the Rapper dropped his Acid Rap mixtape, which rocketed him to international fame, and his work with videographer Austin Vesely inspired Bennett as he tried to figure out how to contribute to Chicagos hip-hop scene from an hour away. Sie weiterhin diese Meldung erhalten, informieren Sie uns darber bitte per E-Mail When Mac passed, it really affected me because he was such a positive person, he says. There was an error and we couldn't process your subscription. las molestias. Music video director working with artists like Juice WRLD, Lil Yachty, Dr Dre, Eminem, Blink 182, Yeat, etc. Cole Bennett - CEO - Lyrical Lemonade | LinkedIn Ajude-nos a manter o Glassdoor seguro confirmando que voc uma pessoa de Cole Bennett is the mind behind the project. $12-$38/hr Lyrical Lemonade Jobs (NOW HIRING) ZipRecruiter However, he has been creating content for Lyrical Lemonade for seven years now and it only took a couple big hits in 2016 and 2017 to propel him to the celebrity status he now has.