Good core value statements are straightforward, easily understandable, and most importantly, specifically relevant and authentic to the business. This is particularly important in a specialty coffee shop because the business model revolves around consistently crafting and serving a bespoke, high-quality beverage. Stick around, browse through my helpful blog and resources and enjoy your stay! We believe in connecting with people to reinforce positive and constructive relationships that creates an inclusive community experience. How to Write a Value Proposition (+ 6 Modern Examples) We strive to find a mutually beneficial collaboration, and find what all of us need to improve and grow our businesses. It influenced the ingredients and suppliers we chose, the products we designed. TIMELESS VALUES Over the past 100+ years, plenty of things have changed. The values serve as guidelines for how to create unique products to best serve its mission of simplifying customers' lives. Check our walls if you don't believe us. Core values clearly shape who your coffee shop is and why it exists. Had lots of families visiting the area all the time. In short, core values encapsulate the how of your businessthey act as your company's shared moral compass guiding all your actions and operations, from internal strategic decisions to how you interact with customers day by day. 53% visit 5-14 times per month and another 21% 15-30 times. How your coffee shops vendors impact the environment reflects in your core values when you seek out sustainable sources. It allows you to reflect your personal values on your business. Starbucks coffee is verified 99% ethically sourced. So, as said before, as coffee shop owners, it makes your job a lot easier when you define core values and stick to them. It can help you design the layout of your coffee shop. I asked myself that same thing at first, dazzled with what I thought was a lot of fuzz about it. They are a great spot to clear your mind and decompress before the big speech. Over time, coffee shops shifted from your morning stop on the way to work to become a place where you get work done. A business world in which open, honest, fair, and direct relationships connect and positively impact producers and consumers and everyone in between. Running a coffee shop is a lucrative business, as even small cafs can generate a sizable income for their owners. They are different from your mission statement, although they will influence it. The 3 core values of a coffee shop are: A high-quality product with desirability and sustainability Top-shelf customer service with a passion for humanity and community Genuine knowledge of great coffee and good business practices Coffee shop core values are the foundation that establishes your business strategy, identity, and daily operations. During those years I learned to adapt and always faced new challenges. Many of the core value examples in this list define how a company operates its business. Roasting and brewing fantastic organic, fair trade coffee; Building long-term friendships and direct business relationships with farmers and their communities; Getting more money into the hands of hard working coffee farmers; Working to help our Customers to succeed; and. Write them on the walls of your coffee shop to remind employees about what makes your brand different and unique. Combined with your mission and vision, core values make up your overall brand identity statements. We'd be remiss if we didn't share our corporate values as an example here as well. Eventually, through lots of trial and error as well as perseverance and creativity I did find a way to not only survive but also thrive in the coffee/espresso industry even while those corporate coffee chains stayed put. All rights reserved. They are honed in on the energies of people and can aptly engage with each patron. Follow along this post to further understand how defining core values influenced the strategy, decision making as well as management of our coffee shop daily operations. For example, we support crave knowledge with opportunities for educational and professional development as well as groups like book clubs. Your entire experiencestarting with your applicationis designed to be the beginning of an inspirational journey, where you are treated warmly and with transparency, dignity and respect. How does it set your coffee shop apart from the rest? We care about our local activities and sports programs. Bayers vision for the platform is to embolden the next generation of entrepreneurs, providing undergrad students with tangible experience as a supplement to traditional classroom learning. A third-place: somewhere to chill other than work or at home. Together we form a winning team in the production, marketing, and sales of the freshest, most consistent coffees available. The Ultimate Coffee Shop Business Plan and Template Offering in-house activities like indoor games, musical instruments are made available to our valued customers. Core values typically relate to how you interact with restaurant customers, employees, and suppliers. How will it inspire the design and layout of your coffee shop? Culture and Values: Starbucks Coffee Company Compared to the example above, Rhode Island-based hotel Ocean House core values list is much longerat a total of 10 company values. It is what is most important to your company and how it behaves. With every cup, with every conversation, with every community - we nurture the limitless possibilities of human connection. Our Values | Community Coffee So if this is your type of coffee shop, and this is your type of audience, time to serve may be a core value to establish. The core value of exemplary customer service tells the customers that your coffee shop has the communitys best interest at heart. Core values: Leadership, Integrity, Growth, Humanity, Teamwork, Studio Luc Photography's professional values list (Source: Studio Luc Photography). Having a formal list of corporate values is essential because they uphold the human core of your organization. 29 Vision and Mission Statements for Coffee Shops (Examples) It was in front of the park. 1331 South Main Street, Gainesville, FL 32601 United States. Purpose Vision and Core Values - Sweetwater Organic Coffee Become selected as the "Best New Coffee Bar in the area" by the local restaurant guide. We consider everyones point of view and work to understand them. We would make sure meals were prepared with clean hands and gloves, and we would buy not only detergent but sanitizers as well. Also, at home, we tried to avoid using plastic, we were recycling, and constantly thinking about what more we could do in terms of the environment. Before college years, my business experiences were about family businesses such as real estate, and basic trade different materials. Planning For a Positive Work Culture in Your Coffee Shop These implied that we had to pay a little bit more for both items, but it was in our core values, there was no arguing about that. Intentional company culture, values and team development are at the core of our best creative efforts. 2. A world in which open, honest, fair, and direct relationships connect and positively impact producers and consumers and everyone in between. It helps you stay on track for what you envisioned for your business at the foundational levels. They also humanize the company and offer reasons for customers to choose one business over another based on shared values. Caring about who serves your coffee shop customers shows people youre investing in their community with only the best behind the counter. We will open from 7:30 a.m. to 7.30 p.m. We will always have at least three staff members in place to take care of making coffee, process sales, and keep the coffee shop tidy. But our core values have remained the same. I had to figure out so many things on my own and to make it worse within 2 years of opening two large corporate coffee chains moved in just blocks away from me! Below is a list of some of the more common core values examples you can use as a starting point for your business. Mission, Vision, and Values of Peet's Coffee & Tea. 21 Restaurant Mission and Vision Statements for 2020 - AppInstitute Bar, Brewery, & Pub Mission Statement Examples. 3 Core Values of a Coffee Shop - Start My Coffee Shop We dont always look pretty, but we get the job done and clean up well. Coffee shops have gained popularity because they offer a quiet space to meet with a client when your home office has been overrun by a pillow fort and stuffed dragons. We care about our coffee grower supply chain so we work with them to understand their challenges, and help them to create solutions. However, when you try cold brew, and especially How many employees do I need for my coffee shop? Accessibly App is committed to making sites accessible for all, including people with disabilities. But you can not sacrifice customer service for serving fast, it is the other way around. First, we decided what we wanted our coffee shop to be about. It will influence the type of social media content you create and the messages you communicate as a business. Sometimes this meant that food would not be hot enough, or sometimes even he served food first and afterward drinks. While a high percentage of Americans are coffee drinkers, not everyones a fan of the dark brew. Your coffee shops menu items should describe the flavors in ways that elicit positive memories of familiar tastes. Focus on Core Values. Having clear and evident values and culture will result in loyal customers, happier employees, and higher profits. These are not values that change from time to time, situation to situation or person to person, but rather they are the underpinning of our company culture. For example, if serving high-quality coffee is one of your priorities you may decide to conduct cupping events. For example, one of our employees was stressed about delivering food as fast as possible to clients. . Vision, Mission & Strengths - Blends and Brews A good salesman knows everything there is to know about the product theyre selling. Caribou Coffee opens its first location in Edina, MN. This site is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. Only the brands that exceed our satisfaction benchmark are displayed on our website. 800-884-5282 customerservice@communitycoffee.com 3332 Partridge Lane, Building A, Baton Rouge, LA 70809. About Us: Starbucks Coffee Company 6 Steps to running a successful coffee shop - coffeeshophub Here are some of the most effective ways to communicate your core values: Create a list of your core values. How to Choose a Coffee Shop Name + 50 Coffee Shop Name Ideas - toasttab Core Values better people offer better hospitality This is the heart of White Horse Coffee. To request a quote or to learn more, click the "live chat" button on the bottom right of your screen, or fill out our online contact form. We call our employees partners because we are all partners in shared success. Expert (Video Case 11) Witness: Starbucks Flashcards | Quizlet The following are 14 key advantages about having core values for your business. We may make money when you click on links to our partners. Food safety regulations are just one of the worries that come with developing a five-star menu for your coffee shop. A mission statement should be real, authentic, and sincere. Accessibly App Accessibility Statement. Core Values - White Horse Coffee Starbucks Mission Statement Explained - Business Chronicler cafe has blossomed to eighteen, with several more planned to open by the end of 2023. If you need assistance or an accommodation due to disability, please contact us at, Create the Starbucks Experience for our customers, Produce and ship products that delight customers, Know Your Rights: Workplace Discrimination is Illegal, Pay Transparency Nondiscrimination Provision (PDF), Environmental and Social Impact Reporting.